When words are not enough, we turn to images and symbols to tell our stories. In imagery, things are not linear- there is no beginning and end as in a verbal story.
- Internet-streaming shows: stop or binge long-series hero's story (Rs.530 to Rs.670 / week)
- YouTube streaming programme: short-videos of 12 mins (has one 30s ad time), 15000 min. viewers / week (Rs.50/week)
- TV broadcast-quality original shows: 20 mins/week (two 3-mins ad time/episode) long format hero's story
- Cinematic (wide-screen film-screening): 60 -90 mins (two 6-mins ad time/show) long format hero's story, communal visual experience
Sale's Pitch/'The Hook'
Promo & Ads
(finding viewers by generating reaction and interest through buzz i.e. 'word-of-mouth')
Rule of threes
1. Intro: Set-up implies Establishing Themes/Ideas/Argument (shown through action)
- Foreshadowing whats to come
- Some understanding of this new alternate World/reality (even if it raises more question - later pay-off) and showing and defining, to the audience, each relevant Characters personality-type and believe-able/strong-personal motivations (non-cartoonist). The basic premise has to be believable but not predictable. It can be annoying if its done in an over-indulging/over-done way.
- A character first impression gives important info to the viewer regarding what personality-type they should assume about that character.
2. Confrontation implies Conflict: Action in order to build-up tension.
- "Show don't tell rule" of Exposition (giving dry backstory info to viewers) either though direct action and interesting moments between charismatic characters in which unseeingly the info slips out.