When words are not enough, we turn to images and symbols to tell our stories. In imagery, things are not linear- there is no beginning and end as in a verbal story.
Sale's Pitch/'The Hook'
Promo & Ads
(finding viewers by generating reaction and interest through buzz i.e. 'word-of-mouth')
Rule of threes
1. Intro: Set-up implies Establishing Themes/Ideas/Argument (shown through action)
- Foreshadowing whats to come
- Some understanding of this new alternate World/reality (even if it raises more question - later pay-off) and showing and defining, to the audience, each relevant Characters personality-type and believe-able/strong-personal motivations (non-cartoonist). The basic premise has to be believable but not predictable. It can be annoying if its done in an over-indulging/over-done way.
- A character first impression gives important info to the viewer regarding what personality-type they should assume about that character.
2. Confrontation implies Conflict: Action in order to build-up tension.
- "Show don't tell rule" of Exposition (giving dry backstory info to viewers) either though direct action and interesting moments between charismatic characters in which unseeingly the info slips out.